In the ever-changing world of interior design, staying ahead of trends is essential for creating a stylish and contemporary home. Each year, color experts and trend forecasters announce the color of the year, which sets the tone for various industries, including fashion, design, and home decor.

The Pantone Color Institute plays a crucial role in announcing the color of the year, providing authority and context to these trends.

For 2024, the color that promises to dominate and inspire is another testament to consumers’ ever-evolving tastes and preferences. But what exactly is the color for 2024, and how can it transform your living spaces? Let’s dig deeper into the world of color trends and see how you can incorporate this year’s hue into your home with the help of Buy Wall Art.

What is the Color of the Year for 2024?

Leading color authorities such as Pantone, Sherwin-Williams, and Benjamin Moore announced Digital Lavender as the color for 2024. This serene yet uplifting shade of purple is set to bring a sense of calm and renewal into our living spaces. With its soft and soothing undertones, Digital Lavender perfectly reflects our desire for tranquillity and well-being in the fast-paced digital age.

According to Pantone, the choice of Digital Lavender for 2024 is inspired by the increasing need for mindfulness and a balanced lifestyle. In a world dominated by technology and constant connectivity, this calming hue offers a visual retreat, encouraging relaxation and introspection.

Check out this image here.

Similarly, Ashley Banbury, Krylon's color marketing manager, highlights Bluebird as their 'Color of the Year,' emphasizing its ability to evoke joy and contentment while harmonizing with various shades and design styles (Paint & Decorating Retailer)​​ (Hardware Retailing)​​ (Sboll)​.

Source: Behr

The Psychology Behind Digital Lavender

Color psychology plays a crucial role in determining the color of the year. Digital Lavender is associated with qualities such as calmness, spirituality, and creativity. It is believed to promote emotional balance, reduce stress, and enhance mental clarity, making it ideal for creating serene and harmonious environments in our homes.

Valspar has named Renew Blue as its paint color of the year for 2024. This shade is described as versatile and inspired by elements of nature like fog, mist, clouds, and glacier lakes. Renew Blue aims to elevate everyday moods, encourage self-expression, and evoke feelings of balance and calm.

Source: The Nordroom

Sue Kim, Valspar’s Director of Color Marketing, emphasizes that Renew Blue can seamlessly integrate into various spaces and design styles, making it adaptable for both interior and exterior use​ (The Nordroom)​​ (homesandgardens.com)​.

Renew Blue elevates mood and self-expression by evoking a feeling of balance and calm, and Digital Lavender shares these qualities, adding a twist of unique spontaneity to everyday mood. 

Source: The Nordroom

Lavender shades have historically been linked to luxury and elegance. They are often used in spaces designed for relaxation and rejuvenation. The digital twist on this classic color brings it into the modern era, making it relevant for contemporary interiors.

What Color is in Right Now in 2024?

As we embrace Digital Lavender as the color of the year, it’s important to note that other complementary colors are also gaining popularity. These colors work harmoniously with Digital Lavender, allowing for versatile and visually appealing design choices.

One such trending color is Blue Nova, which blends modern and traditional styles. This alluring mid-tone balances depth and intrigue with classic appeal and reassurance, making it perfect for creating a statement-making atmosphere and pairing with contrasting colors for an ethereal effect.

Source: Linda Merrill

Earthy Neutrals with Grounded Neutral Undertones

Earthy neutrals continue to be a dominant trend in 2024. Shades such as warm taupe, soft beige, and muted terracotta provide a grounding effect with grounded neutral undertones that pair beautifully with the calming properties of Digital Lavender. These colors create a cozy and inviting atmosphere, making them perfect for living rooms, bedrooms, and communal spaces.

Source: My Domaine

Bold Accents

In contrast to the soothing nature of Digital Lavender, bold and vibrant accents are making a statement in interior design. Colors like deep teal, rich burgundy, and emerald green add depth and drama to any room.

A deep olive shade is also a bold color trend perfect for cozy lounge spaces, promoting wellness and creating a sanctuary for overall well-being in the home. These hues can be incorporated through accent walls, furniture, or decorative pieces, creating a dynamic and visually stimulating environment.

Source: Interior Company

Soft Pastels

Soft pastels, including blush pink, mint green, and baby blue, are also trending in 2024. These gentle colors complement Digital Lavender and create a fresh and airy aesthetic. Light blue, a relaxing and tranquil color with grey undertones, is ideal for crafting a coastal chic design style. Pastel shades work well in bedrooms, nurseries, and spaces where a light and cheerful ambiance is desired.

How to Incorporate Digital Lavender into Your Home

Bringing the color of the year into your home doesn’t require a complete overhaul. With a few strategic choices, you can seamlessly integrate Digital Lavender into your existing decor, creating a harmonious and stylish space. Consider DIY projects to create custom looks with Digital Lavender, making bold and rich color stain options easily within reach.

Wall Art

One of the easiest and most effective ways to introduce Digital Lavender into your home is through wall art. At Buy Wall Art, we offer a wide range of wall art featuring this beautiful hue. From abstract pieces to nature-inspired and floral prints, our selection of images allows you to find the perfect piece of art that resonates with your style and enhances your living space.

Check out this image here.

Bay Blue is another versatile color option for wall art that complements Digital Lavender. Consider creating a gallery wall with a mix of Digital Lavender-themed art and complementary colors. This adds visual interest and allows you to experiment with different shades and styles. Choose a statement piece incorporating Digital Lavender as your room’s focal point for a more cohesive look.

Textiles and Accessories

Textiles such as throw pillows, blankets, and rugs are another great way to incorporate Digital Lavender into your decor. These items are relatively easy to swap out, making it simple to update your space according to the latest trends. Look for fabrics with varying textures to add depth and dimension to your room.

Bluebird evokes joy and can be used in textiles and accessories to uplift the space.

Accessories like vases, candles, and decorative objects in Digital Lavender can also make a subtle yet impactful statement. These small touches can tie your decor together and create a cohesive look without overwhelming the space.

Source: Veranda

Paint and Wallpaper

For those looking to make a bolder statement, consider painting a feature wall or using Digital Lavender wallpaper. This can instantly transform a room and create a focal point that draws the eye. Rich color stain options are also available to create bold and impactful feature walls. When using such a distinctive color, balance it with neutral tones and natural materials to prevent the space from feeling too overpowering.

Source: Decorilla

The Impact of Digital Lavender on Home Decor

The choice of Digital Lavender as the color for 2024 reflects broader home decor and interior design trends. As we seek to create spaces that promote well-being and mental health, colors that evoke calmness and serenity are becoming increasingly popular.

Digital Lavender is embracing consumer desire for tranquillity and well-being, making it a perfect choice for those looking to create a peaceful and harmonious environment.

Creating a Relaxing Environment

Digital Lavender’s soothing properties make it an excellent choice for spaces dedicated to relaxation and self-care. Digital Lavender is a welcoming shade that creates a sense of peace and relaxation. Bedrooms, meditation rooms, and reading nooks can benefit from the calming influence of this color. Pairing it with soft lighting and natural materials can further enhance the tranquil atmosphere.

 
Source: Veranda

Enhancing Creativity and Focus

In addition to its calming effects, Digital Lavender is also believed to stimulate creativity and focus. This makes it ideal for home offices, studios, and study areas. According to Philippa Radon, an interior designer and paint color specialist for C2 Paint, Digital Lavender enhances creativity and focus by providing a serene yet stimulating environment. Combining this color with other inspiring elements, such as motivational wall art or inspiring quotes, can create an environment that fosters productivity and innovation.

Source: Decor Pad

Versatility in Design

One of the standout features of Digital Lavender is its versatility. It works well with various design styles, from modern and minimalist to bohemian and eclectic. Cool shades, including pale, pastel hues and brighter, punchier tones, complement Digital Lavender and enhance its versatility by harmonizing effortlessly with other colors. Whether you prefer a monochromatic look or enjoy mixing and matching colors, Digital Lavender can adapt to your aesthetic preferences.

Source: Apartment Therapy

Why Choose Buy Wall Art 

At Buy Wall Art, we understand the importance of staying on top of design trends while offering high-quality products that enhance your home. Our extensive collection of canvas wall art is curated to include pieces that reflect the latest color trends, including Digital Lavender.

Check out this image here.

By choosing Buy Wall Art, you can effortlessly incorporate the color of the year into your home decor. Our diverse range of artwork ensures that there is something for every style and taste. Whether you’re looking for a statement piece or a subtle accent, our vast selection of images can help you achieve the perfect look for your space. Our products harmonize effortlessly with both warm and cool shades, facilitating a balance in pairing accent colors, vintage furnishings, and modern elements.

 
Check out this image here.

Frequently Asked Questions

What is the official color of the year 2024, according to the Pantone Color Institute?

In a vibrant celebration of color and mood, Pantone has unveiled Peach Fuzz (13-1023) as its Color of the Year for 2024. This soft, velvety shade nestled between pink and orange aims to bring a sense of warmth, compassion, and nurturing into our lives. Peach Fuzz also brings 'sunny day energy' to spaces, evoking feelings of contentment, peace, and carefree ease.

Peach Fuzz is not just a color; it represents a shift towards community, comfort, and emotional enrichment, reflecting the world’s growing desire for connection and togetherness in turbulent times.

Source: The KAP Designs

Conclusion

As we embrace the color for 2024, Digital Lavender, it's clear that this serene and uplifting hue has the power to transform our living spaces. Its calming and creative properties make it versatile for various rooms and design styles. By incorporating Digital Lavender into your home decor through wall art, textiles, and accessories, you can create a beautiful and stylish environment that promotes well-being and inspiration.

At Buy Wall Art, we are committed to helping you stay ahead of the trends and find the perfect pieces to enhance your home. Explore our collection today and discover how the color of the year can elevate your space. Embrace the tranquillity and beauty of Digital Lavender, and let it inspire your home's transformation.